ConversionJet Book Your Audit
30 min
Live Walkthrough
10
CRO Dimensions
$61K–$192K
Typical Monthly Revenue Gain
$0
To Find Out
The Scorecard

The 10 conversion leaks costing charter operators real bookings — every month.

A 19-second mobile load. A buried phone number. A six-field quote form on a separate page. I find every leak and name it — ranked by revenue impact, on the same charter sites whose top-tier safety ratings sit quietly in the footer.

CRO Scorecard — Private Charter

Found on 9 of 10 charter sites I audit

Each leak scored 0–10 on live evidence: homepage, quote flow, and three supporting pages.

01

19 seconds to load on a phone. They're gone in 3.

Your buyer taps the link, counts to three, calls the next operator. Every second past 3 cuts bookings ~20%. One weekend of work. Cheapest revenue you'll ever recover.

Google · Portent
Critical
02

No phone in the header. The booking went to someone else.

A CEO's assistant booking same-day from the back of a car won't scroll your footer. First operator to respond wins the trip 78% of the time. Tap-to-call, top-right, or it's not yours.

Sales Closer AI · 2025
Critical
03

Your headline sells the brand. The buyer typed in a route.

"Private travel made effortless" tells them nothing. They want to know: Dallas to Aspen tomorrow, what aircraft, what price. A headline that mirrors the actual search is the single biggest lift on the page — and the one nobody touches.

ConversionJet Persuasion Framework
Critical
04

The quote form is on another page. Six fields. They leave.

Every field past five drops bookings by double digits. Hiding it on page two costs the lead before they see it. Four fields, in the hero, "quote in 15 minutes" next to the button. Most reliable revenue fix I've ever shipped.

Baymard Institute
Critical
05

Zero pricing — plus a paragraph explaining why you can't share any.

"Every trip is unique" reads as "we'll surprise you on the invoice." One sample route — "Dallas → Aspen: $18K–$28K all-in" — pre-qualifies every lead and kills price anxiety before they touch the form.

Magellan Jets · FTC 2024
Critical
06

Your safety ratings are buried on a page no one opens.

Safety is the only reason they pick you over the operator across the ramp. One trust bar above the fold — rating, certificate number, pilot hours, accident-free years. Highest-return fix on the site.

Private Jet Card Comparisons
High
07

Three equal buttons in the hero. The buyer picks none.

Charter · Sales · Management — same size, same color, every choice dilutes the next. One button pages convert ~13.5%. Three-button pages convert far less. One primary action. Everything else below.

involve.me 2024
High
08

No tail-number guarantee. They've read the bait-and-switch threads.

Promised a Challenger, shown up to a Citation — that's the complaint they've all read. One sentence in the hero: "tail number, operator, and captain disclosed before you confirm." Biggest objection in charter, defused.

Trustpilot · r/PrivateJetCharters
High
09

Four anonymous testimonials. Not a single number on the page.

Nobody believes carousel quotes — they Google your reviews before they call. Flight volume, third-party stars, media logos, Google rating with review count. Proof verifiable in 5 seconds or it doesn't count.

Agility Research 2026
Medium
10

Hidden fees on the invoice — the #1 complaint in every charter review.

Buyers don't mind fuel, repositioning, de-icing, or excise tax. They mind being surprised. A short "what's included, what's separately quoted" block in pricing kills the most common deal-killer in your inbox.

Trustpilot · FTC 2024
Medium
Typical monthly revenue at stake across these 10: $61K–$192K
Book Your Audit
Sample Audit · Redacted
Leviate Air Group — April 2026
16-page CRO diagnostic · Composite 38/100 → projected 75+ without a rebuild
See Sample Audit
Tony — ConversionJet
The Operator

Meet Tony.ConversionJet™ · CRO Advisory

Ten years auditing service businesses. 100+ charter and aircraft sites diagnosed against the same 10-point checklist. Same conversion math across the industry — trip values just bigger, speed-to-quote window shorter.

No pitch. No upsell. Your live site on a shared screen, every leak named in plain English, revenue math run against your route mix — and a dated, week-by-week fix-list in your hand before I hang up.

10+
Years CRO
100+
Sites Audited
30 min
Per Walkthrough
Book Your Audit Free · 30 min · Zero pitch
What you walk away with

Your CRO audit answers three things.

Thirty minutes. Your live site on screen. You leave knowing exactly what's leaking, what it's costing you, and what to fix first.

01

Where you're leaking

Every conversion leak on your live charter site — slow hero load, buried phone, six-field quote form, weak headline, hidden trust signals. Named one by one, on your screen, in plain English no agency would dare use.

02

What it's costing you

Dollar-anchored estimates per leak, modeled against your traffic, aircraft category, average trip value, and qualified-inquiry close rate. You see the monthly stake and the annual stake — not vibes, math.

03

What to fix first

A sequenced flight plan, ranked by conversion impact and effort to ship. Week-one quick wins, 30-day medium lifts, 90-day rebuilds. Yours to keep whether you hire me to ship it or not.

Who I audit

Charter operators & aircraft businesses I know cold.

Four business models. Same buyer, same speed-to-quote pressure, same conversion math. This is all I audit — so the leaks I name on your site are the ones I've already fixed on a dozen like it.

Private & Group Charter
On-demand · Pop-up · Sports · Corporate · Events
Aircraft Management
Operate · Maintain · Crew
Sales & Acquisitions
Buy · Sell · Off-market
Regional Operators
Terminal-anchored · Certified carriers
The 30-minute audit

Show me your charter site.I'll show you the leaks.

Thirty minutes. Shared screen. Every leak named in plain English, ranked by revenue impact. You leave with the prioritized fix-list — quick wins, medium lifts, full rebuilds — plus the dollar math behind each one. Yours to keep. Hire me to ship it or hand it to your team.

Free · 30 min · The fix-list is yours to keep

— What three operators said.

★★★★★
Our agency had run the site for two years and never touched the homepage. Tony showed us three quick fixes in fifteen minutes — our safety rating, our certification number, and our accident-free track record, all moved up front. Lead quality changed inside a month.
VP, Aircraft Management
Regional Operator · Southeast
★★★★★
I thought I was getting a sales pitch. What I got was a screen share, a real audit PDF in my inbox that afternoon, and a list of fixes I could hand straight to our marketing person. Honestly the most useful thirty minutes I've spent on the website all year.
Founder
Sales & Acquisitions · Northeast
★★★★★
He opened our homepage on the call and within ten minutes had spotted the slow mobile load, the buried phone number, and a six-field quote form sitting on its own page. We moved the form into the hero the next week. Qualified inquiries roughly doubled.
Charter Director
Mid-size Charter · Texas
Before you book

Questions every operator asks first.

How do I know my charter site is actually losing me bookings?
If you can't answer "how many qualified quote requests came through the site last month, and what percentage closed?" with a real number, you have leaks. The walkthrough shows you exactly which ones and what they're costing you against your aircraft category and trip-value mix. The math is conservative — modeled against the Unbounce 4.8–14.8% travel benchmark, not best-case.
What do I actually get on the 30-minute call?
Thirty minutes on a shared screen. Your live site walked through against all ten conversion leaks, in order of revenue impact. A 16-page PDF audit emailed within 24 hours with a dated, week-by-week fix-list. The plan is yours to keep — execute it yourself, hand it to your agency, or ask me to ship it.
Is it really free? What's the catch?
No card, no upsell on the call, no "next step" pitch deck. Roughly one in five operators asks me to help ship the fixes — that's the business. The other four take the plan and run it themselves, which is also fine. The audit pays for itself in marketing intelligence either way.
What do you need from me to get started?
Your live site URL, your top three route pairs or aircraft categories, and thirty minutes. No logins, no analytics access, no questionnaires. Everything I score is on the public-facing site or in PageSpeed Insights.
Is my charter business a fit for this audit?
If you're running Private Charter, Aircraft Management, Sales & Acquisitions, a Regional Operator, or Group Charter — yes. Average trip value $15K+ or aircraft transaction value $1M+ is where the math really works. If a single new client is worth six figures, one fixed leak pays for the audit a hundred times over.
What if our site is genuinely a mess?
Then the walkthrough matters more, not less. The worse the site, the longer the leak list — and the bigger the projected revenue envelope on the other side of the fix-list. No judgment, no rebuild lectures. I work the leaks in revenue order.
The Next Step

Let's walk through this — together.

Thirty minutes, shared screen, every finding on the table. You leave with a dated sequencing plan your team can execute against.

Book Your Audit